Below is the standard plan of action for execution of a product offering. It begins with market analysis and proceeds through the initial pre-engagement advertisement, feature assessment and adjustment, and development. Full launch is performed, followed by focus groups for post-launch adjustments, pursuant to continued process improvement.
Note
This chart does not include the early-stage phase where we are now. We are currently engineering-forward, in development of a proper engineering process at the heart of our product development.
sequenceDiagram
participant Customer
participant Marketing
participant Product Dev
participant Engineering
participant Deployment
participant Advertising
Note over Customer, Marketing: Gather Metrics<br/>from Customers
Customer->>Marketing: Metrics
Note over Marketing,Product Dev: Translate Metrics to<br/>Features for Product Dev
loop Market Discovery
Marketing->>Marketing: Needgathering
Marketing->>Marketing: Segmentation
Marketing->>Marketing: Targeting
Marketing->>Product Dev: Features
end
loop Financial Analysis
Product Dev->>Product Dev: Market Analysis
Product Dev->>Product Dev: Demand Analysis
Product Dev->>Product Dev: Price Analysis
Product Dev->>Product Dev: Features translated<br/>to requirements
end
Note over Product Dev,Advertising: Initial Ad Campaign Dev Begins
Product Dev->>Advertising: Initial Ad Campaign Dev Begins
Note over Customer,Advertising: Product Dev Buyin on Advertising
Advertising->>Product Dev: Narrative Prototype
Note over Customer,Advertising: Promotion of Product
Advertising->>Customer: Narrative
Note over Customer, Marketing: Assess Intial<br/>Campaign Buzz
Customer->>Marketing: Campaign Feedback
Customer->>Marketing: Pre-Adoption
Note over Marketing,Product Dev: Evaluating Initial</br>Response
Marketing->>Marketing: Feedback Assessment
Marketing->>Marketing: Market Plan Adjustment
Marketing->>Product Dev: Feature Adjustment
loop Plan Adjustments
Product Dev->>Product Dev: Market Adjustment
Product Dev->>Product Dev: Demand Adjustment
Product Dev->>Product Dev: Price Adjustment
Product Dev->>Product Dev: Features adjustment
end
Note over Product Dev,Engineering: Requirements sent to<br/>Engineering Team
Product Dev->>Engineering: Requirements
loop SDLC
Engineering->>Engineering: Requirements
Engineering->>Engineering: Design
Engineering->>Engineering: Backend Dev
Engineering->>Engineering: Web Dev
Engineering->>Engineering: Mobile Dev
Engineering->>Engineering: Documentation
end
Note over Engineering,Deployment: DEV code migrated<br/>to PROD Resources
Engineering->>Deployment: Solution
Engineering->>Deployment: Push to PROD
Deployment->>Engineering: Confirm PROD Push
Note over Deployment,Advertising: Release-Ready Advertisement
Deployment->>Advertising: Ready Signal
Note over Deployment,Customer: Product made available to customer
Deployment->>Customer: Product
Note over Customer,Advertising: Product Dev Buyin on Advertising
Advertising->>Product Dev: Narrative Prototype
Note over Customer,Advertising: Promotion of Product
Advertising->>Customer: Narrative
Note over Customer,Advertising: Focus Groups
Loop Continued Process Improvement
Customer->>Advertising: Feedback (All Above)
Advertising->>Customer: Fulfillment (All Above)
end