Data analyis is a large topic, even in Phase 1. Data Analysis is central to this company's offering. The goal of this document is to provide the central hub for our topical exploration of the analytic model that will be applied to the data warehouse. In Phase 2 and beyond, we will integrate additional data sources.
This contract defines how the platform represents a market and how it connects incompatible or partially compatible public-data classifications into reproducible analytics.
It governs all outputs involving:
The contract prevents hidden assumptions, double counting, taxonomy drift, and non-reproducible dashboard results.
Goals
General Considerations
Data resources
Market Definition
Scope Contracts
Metric Definitions
Geography
Product
Supply & Industry
Demographics
Channel & Servicability
Crosswalk
A market is a saved, reviewable, versioned analytical object with:
No metric may be published without a market_definition_version_id.
Metrics
TAM
SAM
SOM
PC
DC
PE
Due to obligate data duplication and sheer volume, we must be very careful in what we copy from the data warehouse, how it is held in the data analytics database, and the associated engines
(connective tissue to ECN, ACS5, etc