/leads/temp/1 — Cold Prospect PlaybookA Cold Prospect is a business or organization that appears to fit the Magic Toybox customer profile but has not yet demonstrated meaningful interest.
At this stage, the objective is not to sell the full platform.
The objective is to:
Magic Toybox cold prospects may include:
Priority should generally be given to organizations that:
Primary goal: obtain a meaningful response.
A successful Temp 1 interaction can be as simple as:
Do not attempt to force qualification prematurely.
Magic Toybox helps businesses turn promotions, locations, products, and customer interactions into interactive digital experiences.
A short positioning statement:
Magic Toybox lets businesses create game-like promotions and interactive experiences that encourage customers to visit, explore, participate, and return.
Do not begin with detailed explanations of tokens, analytics architecture, entitlement systems, or platform internals.
Lead with the business outcome.
Hi, this is [Name] with Magic Toybox. We work with businesses on interactive promotions and customer-engagement experiences. I was reaching out because your business looked like the type of location where the platform could be useful. Who handles promotions, customer engagement, or marketing for you?
If speaking directly with the likely decision-maker:
We’re building a platform that lets businesses create interactive promotions—things like scavenger hunts, location-based activities, rewards, and digital experiences that customers access from their phones. I wanted to see whether something like that would be relevant to what you do.
Hi. I’m with Magic Toybox. We’re working with local businesses on interactive promotions and customer-engagement experiences. I wanted to leave this with whoever handles marketing or promotions here.
If appropriate, give the prospect the Magic Toybox leave-behind.
Do not occupy frontline employees for an extended pitch.
Hi [Name] — I’m with Magic Toybox. We’re developing interactive customer-engagement and promotional experiences for businesses where customer traffic and repeat visits matter. Your organization looked like a potential fit, so I wanted to introduce myself.
Cold emails should be:
Preferred CTA:
Would you be open to a 10-minute conversation?
Use only a few questions at this stage.
Examples:
Do not:
Move the prospect to Temp 2 — Engaged Lead when at least one meaningful engagement occurs.
Examples:
Record:
Current: Temp 1 — Cold Prospect
Next: Engaged Lead