/leads/temp/3 — Marketing Qualified Lead PlaybookA Marketing Qualified Lead (MQL) is a prospect whose organization, interest, and apparent use case justify active sales qualification.
The objective is now to determine whether there is a realistic path toward:
An MQL should normally have:
An MQL is not yet assumed to be ready to buy.
Determine:
Budget should also be investigated, but early-stage businesses may not yet have a specific line item allocated.
Magic Toybox can use a practical version of standard B2B qualification doctrine.
What problem are they solving?
Ask:
Who participates in the decision?
Possible stakeholders:
Ask:
Who else would normally be involved if you decided to run something like this?
Determine whether a triggering event exists.
Examples:
Ask:
Is there a particular event or time period when you would want something like this running?
Determine whether the scale justifies continued effort.
Relevant factors:
MQL conversations should increasingly revolve around a small measurable pilot.
A pilot should answer a defined question.
Example:
Can an interactive scavenger-hunt promotion increase customer exploration of designated parts of the store?
Potential measures:
Ask:
Appropriate materials may include:
Only send materials relevant to the identified use case.
That may fit well. Magic Toybox does not necessarily have to replace the loyalty system. The question is whether interactive campaigns could add another engagement layer around it.
QR codes are just the entry point. The value is the interactive experience, business rules, rewards, campaign management, and resulting engagement data behind the scan.
That is exactly the kind of question a limited pilot can answer before making a larger commitment.
We can scope the initial discussion around a limited campaign rather than a full-scale deployment.
Move to Temp 4 — Sales Qualified Lead (SQL) when:
Record:
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Current: Temp 3 — Marketing Qualified Lead
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