The goal of outreach is to turn a contact list into a conversation. We may get to customer validation. We may disqualify the lead. The goal is to turn them into something more than a list on a contact sheet.
Conversations in outreach serve two purposes:
Conversations for data acquisition are all about
Ideally, it should be 5 questions or less. Its goals are 1) validating the contact information, 2) validating the contact as being in-scope for further interactions, 3) generate enough interest that they will respond to us further.
The third item is tricky. If you ask most people their level of interest during a cold call, they will default to no because they don't want to be bothered again. We are, in any given interaction, not yet demonstrating sufficient value to demand more of their time. We must therefore make a statement in the form of a question that does nto