Walking through the front door becomes less valuable because the people physically present may have little relationship to the buying decision.
Now the preferred sequence is:
Research → phone → targeted email → follow-up call
The lead record should ideally contain:
The outreach objective is:
Establish contact with someone who owns the relevant business problem.
This does not necessarily mean the highest-ranking executive.
For Magic Toybox, likely organizational entry points might include:
Marketing / Customer Experience / Operations / Business Development / General Management
depending on the business.
The first contact is still short. Its purpose is to earn a discovery conversation.