This survey is the companion to experiment: XXX
Compose questions and research to fill out the associated data points. The mandatory data points are in bold.
| Variable | Type | Description |
|---|---|---|
| id | unique business identifier (given by marketing team) for the establishment | |
| name | str | business name |
| estab | int | number of estab (physical locations) run by this business |
| naics2022 | str | NAICS (2022) code |
| lfo | str | legal form of organization |
| lfo_label | str | lfo description |
| size_tier | employee size (under 20 or 20-100 employees) | |
| attempts | int | number of reach outs |
| response | boolean | any response at all |
| reached_decision_maker | boolean | whether there was a successful connection with a marketing decision maker |
| ease_of_access | int | Scale of 1-5 of on ease of access |
| num_email | int | |
| num_call | int | |
| num_inperson | int | |
| num_people | int | number of people need to speak with (including the decision maker) |